Maria Dolores Palazon Vidal

Maria Dolores Palazon Vidal is an Associate Professor at the Faculty of Economics and Business, Universidad de Murcia. She is affiliated with the Department of Marketing and contributes to the Consumer Behavior research group. Her academic career includes membership in the Marketing academic group.

She earned her Doctorate from the Universidad de Murcia in 2005 with the thesis: Análisis de la efectividad de la promoción de ventas con incentivos monetarios y no monetarios, supervised by Dr. Elena Delgado Ballester.

Her research focuses on consumer behavior dynamics, particularly evaluating the effectiveness of sales promotions using both monetary and non-monetary incentives. This work bridges theoretical marketing principles with practical promotional strategies.

No scientific awards or funded grants are explicitly mentioned in the provided data. She has not listed advised students or active laboratory affiliations, though her involvement in research groups indicates collaborative academic engagement.