Maria Elena Delgado Ballester

Maria Elena Delgado Ballester is a Professor at the Department of Marketing, Faculty of Economics and Business, Universidad de Murcia. Her research focuses on marketing and consumer behavior, with a particular emphasis on relational brand capital.

• PhD in Marketing (2000) from Universidad de Murcia
• Dissertation: "El capital de marca desde una perspectiva relacional: propuesta de un modelo de análisis en base a la confianza en la marca"

Her work explores:

• Brand trust dynamics
• Relational marketing frameworks
• Consumer-brand relationships

Contact: elenadel@um.es