معرفی
Marco Mason is an Associate Professor in the School of Design at Northumbria University, UK. His research bridges Digital Heritage, Social Sciences, and Design, focusing on visitor experience in museums through human-centered practices like Design Thinking and Service Design. He has held prestigious fellowships including an AHRC Leadership Fellowship (2021–2023) and two EU Marie Curie Fellowships (2012–2015 and 2016–2018). His work emphasizes recentering museum design from technology to human practices, with projects such as 'Designing in the Digitally Mature Museum' and 'Design Thinking for Digital Heritage.' Mason has collaborated with leading institutions like MIT, the University of Cambridge, and the School of Museum Studies Leicester.
His research explores digital media’s role in cultural heritage, including AR/VR, AI, and mobile technologies. Key outputs include frameworks for visitor experience design and conceptual models for digital cultural heritage practices. Awards include the AHRC Digital Fellowship (2019–2020) and EU-funded grants totaling over £600,000. Mason’s interdisciplinary approach addresses challenges in museum digital transformation, post-pandemic adaptation, and visitor engagement strategies.
He has authored over 30 publications, including books and peer-reviewed articles on topics like museum entrances, digital exhibitions, and prototyping practices. His work is recognized for integrating theoretical contributions with practical design solutions for cultural institutions.
