معرفی
Marco Galvagno is an Associate Professor of Management at the Department of Economics and Business, University of Catania, Italy. He teaches Principles of Management, Marketing, and Digital Marketing & Service Design at both undergraduate and graduate levels. He previously held a visiting research scholar position at Mays Business School, Texas A&M University, USA.
His research spans three primary areas: Marketing and Consumer Behavior, focusing on emotional attachment to stores, store brand purchasing, and consumer resistance; Competitive Dynamics and Innovation, examining technological positioning and strategic firm responses; and Business and Management Theory Evolution, using bibliometric methods to map intellectual trends. His work has been presented at top-tier conferences including the Academy of Management, Strategic Management Society, and European Academy of Marketing.
The publication record shows a consistent output in marketing, strategic management, and bibliometrics, with recent emphasis on digital transformation, service quality, and consumer behavior in retail contexts. His articles frequently appear in journals such as European Journal of Marketing, Journal of Service Theory and Practice, and Journal of Hospitality & Tourism Research.
Scientific Awards:
- No awards mentioned in the provided text.
Advising and Grants:
There is no explicit information about graduate students advised or research grants received. However, his active publication record and international conference participation suggest ongoing research activity and potential supervision of students at the University of Catania.
Labs and Research Teams:
No specific research labs or teams are mentioned in the provided text. His affiliations suggest he is likely part of research groups within the Department of Economics and Business at the University of Catania, possibly contributing to marketing, innovation, or management science initiatives.
