Marcjanna Augustyn

Professor Marcjanna Augustyn is a distinguished academic and leader at Bournemouth University Business School, where she holds the Professor of Management position and serves as Head of the Department of Marketing, Strategy and Innovation. She also leads the Centre for Sustainable Business Transformations and is the Strategy and Entrepreneurship Research Theme Lead. With a career spanning over two decades, her expertise lies in business management, strategic development, and sustainable practices within tourism and hospitality sectors.

• PhD in Economics (1996), University of Economics, Katowice, Poland
• MSc in Economics (1992), University of Economics, Katowice, Poland

Her research focuses on quality management systems, organizational performance, and sustainable development in small and medium enterprises (SMEs), particularly within the tourism industry. She has pioneered methodological approaches in mixed methods research and contributed to frameworks for tourism destination quality and UN Sustainable Development Goals (SDGs) alignment.

Recent publications highlight her work on AI robotics in hospitality, live streaming in tourism marketing, and smart agritourism ecosystems. These studies reflect her commitment to innovation and sustainability in business education and practice.

Key scientific recognitions include:

• Outstanding Paper Award, Emerald Literati Network (2017)
• Folia Turistica “Article of the Year” (2020-21)
• IFITT “Journal Paper of the Year” 2nd place (2025)

Professor Augustyn has supervised numerous PhD candidates in topics ranging from robot-serviced restaurants to sustainable fashion ecosystems. She actively contributes to academic governance through editorial and research ethics roles, and frequently engages in keynote speaking at international conferences on sustainability and tourism innovation.