Marc Stierand

Marc Stierand is an Associate Professor at EHL Hospitality Business School, specializing in creativity management, organizational behavior, and innovation strategies within the hospitality sector. His work bridges academic research and practical applications, particularly in haute cuisine and leadership practices. He holds a BSc in Hospitality from HES-SO and has conducted extensive studies on creativity development, intuition in expert chefs, and the dynamics of innovation in culinary environments.

His research explores themes such as curiosity externalization in ventures, leadership practices in creative teams, and methodological challenges in qualitative studies. Notable projects include case studies on Michelin-starred restaurants like Alchemist, investigating how organizational identity fosters collective curiosity, and collaborations with institutions like Edward Elgar Publishing. Stierand emphasizes the importance of contextual learning in hospitality education, integrating savoir (theoretical knowledge), savoir-faire (practical skills), and savoir-Être (ethical engagement).

Stierand’s publications span journals like Organizational Behavior and Human Decision Processes and Journal of Management Inquiry, with contributions to encyclopedic works on tourism and creativity. His work addresses methodological rigor in studying trauma and high-complexity phenomena, advocating for transpersonal reflexivity and bracketing in phenomenological research. Collaborations with scholars like Viktor Dörfler and Vlad Glaveanu highlight his focus on interdisciplinary innovation.

• Affiliations: EHL Hospitality Business School, HES-SO University of Applied Sciences.
• Key Research Themes: Culinary creativity, leadership in creative industries, innovation management, trauma research methodologies.