Marc Bernegger

Marc Bernegger serves as a Lecturer at the Institute for New Music, Composition and Theory within the Lucerne University of Applied Sciences and Arts (HSLU), where he develops the "music business mindset" to bridge artistic creativity and business acumen for students preparing for music industry careers.

His professional focus centers on Music Business, Artist Management, and Music Entrepreneurship, emphasizing structured freedom in creative development. Bernegger advocates for early career planning through his MBM Coaching framework, which cultivates decisive communication and implementation skills for professional goals, projects, and collaborations in the music sector.

With over 30 years of industry experience, he founded the music agency COLDKINGS, managing artist development, promotion, and international bookings. He extends his coaching beyond HSLU to cultural institutions including Sonart - Musicians Switzerland, SAE Institute Zurich, Greenfield Festival & Foundation, SONGBIRD Festival, Graubünden Music, Swiss Jazz Days, and SOFIA (Support of Female Improvising Artists).