Marc Baaij

Marc Baaij is an Associate Professor of Strategic Management at Rotterdam School of Management (RSM), Erasmus University Rotterdam, where he is affiliated with the Department of Strategic Management and Entrepreneurship. He is a high-performing member of the Erasmus Research Institute of Management (ERIM) and serves as "Coordinator of Training and Supervision of External PhD Candidates" at RSM.

Dr. Baaij designs and teaches courses across various educational programs including Master of Business Administration (MBA), Master of Science in Business Administration, Bachelor of Science in Business Administration, as well as open and "in-company" executive education programs. Previously, he served as Academic Director of RSM's Part-time Master Bedrijfskunde and Part-time Master Management Consultancy. His academic work is complemented by external positions at SparkOptimus B.V. (2023-2026), KPMG (2024-2027), and Kennedy Intelligence (2024-2027), where he provides consulting services and delivers lectures on strategic management topics.

Dr. Baaij's research focuses on strategic management and international business, with particular expertise in corporate strategy, management consultancy, and corporate headquarters. His work examines how multinational corporations make strategic decisions regarding the location of their headquarters, how organizations develop and execute winning strategies in turbulent markets, and how consulting firms impact their clients' capabilities. He has published extensively in leading international scientific and managerial journals, with significant citations across his work in journals like Journal of International Business Studies, Journal of Management Studies, and Long Range Planning. His research demonstrates consistent focus on strategic decision-making in global contexts, particularly regarding headquarters configuration and strategic mobility.

His recent publications show progression from foundational work on corporate headquarters relocation to more contemporary concerns about strategy execution in volatile environments. His 2024 book "Business Skills for the 21st Century" reflects current concerns about developing strategic capabilities for modern business challenges, while his earlier 2018 book "Mapping a Winning Strategy" addresses strategic formulation in turbulent markets. His scholarly contributions often bridge theoretical frameworks with practical applications, making significant contributions to both academic literature and managerial practice.

Dr. Baaij has co-authored three international books on strategic management and management consultancy, including "An Introduction to Management Consultancy" (2014). His professional publications in outlets like RSM Discovery and RSM Insight translate academic insights for practitioner audiences, demonstrating commitment to knowledge transfer between academia and business practice.

In addition to his academic work, Dr. Baaij advises management of companies and other organizations on strategy development and execution. His teaching portfolio includes courses such as Strategy Consulting, RSM Strategy Case Project, and Consultancy Project, reflecting the integration of his research expertise with practical application in the classroom. His work with external PhD candidates demonstrates commitment to developing the next generation of strategic management scholars.