Manuela Hirsch

Manuela Hirsch serves as Professor and Head of the Accounting Department at the University of Applied Sciences BFI Vienna. Since February 2012, she has held the City of Vienna-funded endowed professorship in International Accounting, and since September 2014 has acted as Deputy Program Director for German/English bachelor's and master's programs in European Business and Management.

Education:

• Business Administration (specializing in controlling and information management) from Karl-Franzens University of Graz
• Doctorate (2006) from Vienna University of Economics and Business (WU Graz) on 'Competitive Management Remuneration' under Professor Christian Riegler

Her research centers on the interplay between internal and external accounting systems, with specialized expertise in International Financial Reporting Standards (IFRS) implementation, cost management frameworks, and accounting applications for small and medium enterprises. She investigates enforcement mechanisms of international standards within Austrian business contexts and explores intersections with corporate communication strategies and atypical work arrangements.

Dr. Hirsch's publication portfolio reveals consistent focus on practical accounting applications in Austrian business environments, particularly regarding SME adoption of IFRS and regulatory enforcement models. Her recent work demonstrates increasing engagement with startup ecosystems and corporate communication dynamics while maintaining core expertise in financial reporting standards and cost management systems.