Manuel Froitzheim

Dr. Manuel Froitzheim is a Researcher at the Chair of Marketing and Retail at the University of Siegen, affiliated with Faculty III: Economics, Business Informatics, and Business Law. His roles include Research Assistant since 2020, prior experience at the Center for Economic Education in Siegen (ZöBiS), and stints at the Max Planck Institute. He holds a Dr. rer. pol. in Economics and qualifications in secondary school teaching (computer science and social sciences).

Education:

• Doctor rerum politicarum (Dr. rer. pol.) from University of Siegen (2015–2022)
• Teacher training in computer science (RWTH Aachen University, 2008–2014)
• Teacher training in social sciences/economics (University of Siegen, 2011–2013)

Research focuses on digital learning environments, interactive textbooks, and financial literacy. His work bridges economics education with technology, emphasizing competency-based assessment and domain-specific teaching methods. He has co-authored over 40 publications on digital education tools, including the ECON EBook and inf-schule projects. He is a member of the German Society for Economic Education (DeGÖB) and editorial board of the inf-schule textbook.

Teaching spans lectures on economics, business administration, and pedagogical methods at universities in Siegen, Duisburg-Essen, and Ludwigsburg. He advises on state examinations and serves as a thesis reviewer in economics and education disciplines.

Key contributions include developing digital learning platforms (e.g., Daten über Daten) and collaborating on studies like the FILSA financial literacy project. His research often addresses adapting education to digital transformation and ethical uses of technology.