Manal El Bekkari

Manal El Bekkari is a PhD student in Strategy and Visiting Lecturer at Jean Moulin University, affiliated with the International Management Thematic Research Team. She teaches courses in business strategy and conducts research focused on SMEs, internationalization challenges, and counterfeiting risk management frameworks.

Her research explores strategic decision-making in global business environments, emphasizing risk mitigation for small and medium enterprises. Key themes include relocation complexities, intellectual property protection, and adaptive strategies for market uncertainties.

Recent publications in The Conversation analyze contemporary business risks, with articles discussing relocation pitfalls (2023) and anti-counterfeiting principles for industrial SMEs (2022). These works highlight practical insights for entrepreneurship and international business resilience.

She collaborates within the International Management Thematic Research Team, focusing on interdisciplinary approaches to global business challenges.