Malcolm Brady

Malcolm Brady is an Associate Professor in Management at Dublin City University Business School, where he previously served as Head of the Management Group and Associate Dean for Teaching & Learning. His research integrates game theory, strategic management, and business process improvement, with particular focus on decision-making in competitive environments.

His teaching portfolio includes strategic management, business process improvement, and decision-making methodologies. Research examines competitive dynamics in duopolistic markets, ethical decision frameworks, and organizational coordination mechanisms. Recent publications analyze managerial trade-offs between sales and profits (2025), COVID-19 impacts on education (2024), and advertising strategies in Cournot competition (2022).

Methodologically, his work employs game-theoretic modeling, simulation techniques, and case study analysis to investigate strategic interactions and organizational rule-following behaviors. His scholarship connects theoretical frameworks with practical applications in business education and healthcare management.