معرفی
Dr. Mai Nguyen serves as a Lecturer in Marketing at the University of Queensland's School of Business within the Faculty of Business, Economics and Law. She also maintains an honorary academic position at Thuongmai University in Vietnam, demonstrating her international academic engagement. Her career combines teaching excellence with robust research output across multiple high-impact journals.
Dr. Nguyen's research portfolio centers on sustainable behaviour change, online knowledge sharing, and artificial intelligence applications in marketing contexts. Her work bridges theoretical marketing frameworks with practical business applications, particularly examining how digital technologies influence consumer behavior and knowledge management processes. Recent publications reveal an increasingly sophisticated integration of AI concepts with traditional marketing principles, reflecting her adaptability to emerging technological landscapes.
Her publication record spans over 100 works including 79 journal articles, 18 book chapters, and 3 conference papers, with significant output in 2023-2025. The research demonstrates consistent thematic development from foundational knowledge management studies toward more complex AI-integrated consumer behavior investigations, particularly regarding sustainable consumption patterns and digital transformation in business contexts.
- Outstanding Research Award (2021)
- Excellence in Industry Engagement Award (2021)
- Outstanding Leadership Award (2021)
- Outstanding Paper Award in the 5th International Conference on Hospitality and Tourism (2020)
- Outstanding Master Thesis Award (2012)
Dr. Nguyen actively supervises graduate students and maintains strong industry connections, particularly through her work on sustainable business practices and digital transformation initiatives. Her research demonstrates consistent collaboration with international scholars across Asia-Pacific institutions, reflecting her regional academic influence. She maintains active professional profiles on Google Scholar, ResearchGate, LinkedIn, and Twitter, facilitating knowledge dissemination beyond traditional academic channels.
