معرفی
Nguyen Phuc Nguyen is an Associate Professor at the University of Economics, The University of Danang, Vietnam. His academic work is primarily focused on tourism management, brand equity, corporate social responsibility, and inter-firm relationships within the Vietnamese business context.
His research interests span a range of topics in business and economics, particularly in tourism management, brand equity, consumer behavior, and sustainable development. He frequently applies empirical methods and theoretical models such as Structural Equation Modeling (SEM) and the Theory of Planned Behavior to analyze firm and consumer dynamics in Vietnam’s tourism and food processing sectors.
The recent scholarly articles by Nguyen Phuc Nguyen reflect a strong trend toward understanding branding and trust in tourism ecosystems, digital marketing via social media, and sustainability in regional industries. His publications appear in journals covering tourism, business management, and sustainability, indicating a multidisciplinary approach grounded in real-world Vietnamese economic contexts.
While no scientific awards are mentioned in the provided data, his research output demonstrates consistent scholarly contribution over more than a decade, with publications from 2011 to 2022.
Nguyen Phuc Nguyen has collaborated with various researchers across institutions on topics related to tourism and business, but there is no explicit mention of graduate students he may have advised or external grants he has received. No information is available about leadership in labs or research teams.
