معرفی
Dr. Mahabubur Rahman is an Associate Professor of Marketing at Rennes School of Business (since 2019). He holds a PhD in Marketing from University College Dublin, an MSc in Marketing from Umeå University, Sweden, and additional qualifications in banking and social sciences. His research interests focus on marketing strategy, branding, mergers & acquisitions, and the impact of corporate social responsibility on firm performance. He has been recognized with awards including the Journal of Advertising Research Best Paper Award (2017) and the Donald Shawver Branding Strategy Award (2020).
Education:
- PhD in Marketing, University College Dublin, Ireland (2015)
- MSc in Marketing, Umeå School of Business, Sweden
- Masters in Bank Management, Bangladesh Institute of Bank Management
- Bachelor of Social Science, University of Dhaka
Research Interests: Dr. Rahman explores marketing strategy’s role in firm performance, brand equity dynamics, and post-merger marketing efficiency. His work examines how corporate social responsibility and environmental policies influence profitability, as well as the strategic implications of mergers & acquisitions in global markets.
Editorial Roles:
- Associate Editor, International Journal of Advertising
- Associate Editor, Journal of Global Marketing
- Editorial Board Member: Management Decision, Journal of Business Research, etc.
Article Trends: His recent work emphasizes green product innovation, corporate environmentalism’s impact on risk, and the interplay between brand equity and workplace inclusivity. He also investigates top management sentiment, advertising analytics in B2B markets, and consumer dark traits’ influence on brand perception.
