معرفی
Magdalena Petersson McIntyre is a Senior Lecturer in the Division of Fashion Studies within the Department of Arts and Cultural Sciences at Lund University's Faculty of Humanities and Theology. Her academic work bridges fashion theory, consumer culture, and sustainable practices with a particular focus on luxury consumption and gender dimensions. Based at Campus Helsingborg with her office in room LUX:C315, she teaches courses including MODA35 (Fashion Studies: Theories and Research Methods), MODA36 (Fashion and Market), and MODF02 (Fashion Studies Level 1).
Her research interests center on the complex relationship between fashion, consumption, and identity, with special attention to sensory experiences in luxury retail, sustainable wardrobe practices, and the moral dimensions of consumption. Dr. Petersson McIntyre employs phenomenological approaches to understand emotional and embodied aspects of clothing consumption, exploring how material culture intersects with personal and social identity formation.
Her recent publications (2023-2025) reveal a clear trajectory examining the tension between material and immaterial aspects of fashion communication, sustainable consumption practices, and evolving gender representations in fashion media. The work demonstrates increasing attention to digital platforms like TikTok while maintaining grounded analysis of physical retail experiences, particularly in luxury contexts like perfume stores where sensory labor plays a critical role.
As an active researcher, she contributes to significant projects including 'dīcit: Disinformation, Conspiracy Theories, and Infrastructures of Information' and the collaborative initiative 'Mer mode färre kläder' (More fashion, fewer clothes), which integrates student perspectives with academic research on sustainable wardrobe practices. Her media presence is substantial, with multiple appearances discussing fashion trends, sustainable consumption, and the psychological aspects of fashion choices.
Dr. Petersson McIntyre actively participates in academic service through workshop organization, peer review activities, and contributions to research networks focused on inclusive teaching methods and sustainable fashion practices. Her work consistently bridges academic research with public discourse, making scholarly insights accessible through media engagement while maintaining rigorous academic standards in her publications and research projects.
