Magali Dubosson

Magali Dubosson is a Full Professor and Head of Institute at the Fribourg School of Management (HES-SO Valais-Wallis). Her research focuses on service management, digital transformation, risk analysis, and luxury tourism. She leads projects like the development of AI-based human risk detection software and studies experiential marketing in industrial tourism. Key roles include academic leadership, research coordination, and contributions to enterprise risk management systems. Education includes a BSc HES-SO in Business Economics.

Research Interests: Her work spans service design, digitalization impacts, luxury customer segmentation, and ethical consumption. Notable studies address post-pandemic consumer behavior, sustainable hospitality practices, and workplace human risk mitigation. She explores how experiential elements like sensory engagement and co-creation enhance visitor experiences at industrial sites.

Grants & Collaborations: Led Innosuisse-funded projects on human risk detection software and collaborated with institutions like Geneva School of Management and Oxial Technologies. Research teams include experts in psychology, statistics, and tourism.

Awards: No specific awards listed, though her work impacts policy and industry practices in risk management and sustainable tourism.

Labs/Teams: Active in hospitality and service innovation research groups, contributing to frameworks like E.V.A.D.I.S. for industrial tourism evaluation.