Mele Emanuele

Emanuele Mele is an Assistant Professor at HES-SO Valais-Wallis, School of Management, specializing in digital marketing for tourism and hospitality. His research focuses on customer segmentation, social media marketing, heritage tourism, and cultural adaptation of online communication. He holds a PhD in Communication Sciences from USI Lugano, Switzerland.

Education: PhD in Communication Sciences from Università della Svizzera italiana (USI), Lugano. Research Methods: Combines qualitative (e.g., thematic analysis, semiotics) and quantitative approaches (e.g., big data analytics, automated content analysis).

Research Interests
- Digital transformation in tourism
- Heritage tourism promotion via social media
- Cross-cultural adaptation of online communication
- Impact of digital tools on guest experiences

Publications Trends
Focuses on digital media’s role in tourism, including Instagram crisis communication, AR usability, and employee satisfaction’s effect on guest experiences. Recent work explores future cultural tourism and sustainable luxury in hotels.

Grants & Labs
- Co-authored reports for Swiss tourism stakeholders.
- Collaborates with the Tourism Institute (ITO) at HES-SO Valais-Wallis.

Labs/Teams
Affiliated with the Institute of Tourism (ITO), leading projects on data-driven tourism strategies and destination marketing.