Emanuele Mele

Dr. Emanuele Mele is an Assistant Professor at the University of Applied Sciences and Arts of Western Switzerland (HES-SO) Valais-Wallis, affiliated with the Institute of Tourism (ITO). His expertise spans Digital Tourism, Digital Marketing, and Heritage Tourism, focusing on customer segmentation, social media marketing, and cultural adaptation of online communication.

• PhD in Communication Sciences (Università della Svizzera italiana, 2016)
• Primary research methods: big data analytics, automated content analysis, thematic analysis, and semiotic analysis
• Collaborates with Prof. Roland Schegg and Dr. Peter Kerkhof on digital heritage promotion

His scientific publications highlight trends in:

• Digital technology integration for heritage experiences
• Paradoxical sustainability in luxury hospitality
• Visual analysis of alpine tourism narratives
• Data-driven tourism strategies
• Crisis communication via social media
• Augmented reality applications in tourism

As a coach for bachelor's research projects, he guides students in Tourism Institute (ITO) initiatives related to Swiss tourism and digital transformation.