معرفی
Mads Mordhorst is an Associate Professor at the Centre for Business History within the Department of Business Humanities and Law at Copenhagen Business School. His research bridges business history, cultural history, and organizational studies.
- Research Focus: Business history, national identity, linguistic turn, and organizational narratives
- Key Projects: Nordic civil societies, FDB historical analysis, museum identity studies
Research Interests: Mordhorst investigates how companies use historical narratives to construct internal and external identities and analyzes the cultural dimensions of business history. He draws on theories from the linguistic turn and narrative studies to explore the interplay between historical consciousness and organizational dynamics.
Publication Trends: His recent work focuses on hybridity in market-civil society relationships, Nordic model diffusion, and the branding of historical narratives. Themes include cooperative governance, institutional identity, and the use of historical frameworks in contemporary organizational contexts.
- Notable Collaborations: Routledge publications on Nordic civil societies (2025), Scandinavian design branding (2021)
- Methodological Contributions: Analysis of media transformations in organizational history
External Engagement: Held a part-time professorship at the University of Oslo (2020-2023), contributing to Nordic model research.
