Madhobi Hossain

Madhobi Hossain is a Lecturer at the School of Business and Law, University of Brighton, where she contributes to the Business and Economic Change and Digital Innovation and Transformation Research Excellence Groups. Her academic work bridges entrepreneurship and modern marketing, with a strong commitment to research supervision and scholarly engagement.

Her research focuses on women's entrepreneurship, exploring the unique challenges and opportunities faced by female entrepreneurs through rich qualitative narratives. She also investigates social marketing and influencer marketing, analyzing how these digital strategies shape consumer behavior and societal trends. With expertise in both qualitative and quantitative methods, she supports diverse research approaches in postgraduate supervision.

Although no publications are listed in the provided text, her active involvement in peer-review and academic conferences suggests ongoing scholarly contributions in marketing, entrepreneurship, and digital transformation.

Scientific Awards:

• Fellow of the Higher Education Academy (FHEA)

Service and Professional Engagement: Madhobi Hossain serves as a reviewer for Corporate Communications: An International Journal and the British Academy of Management 2025 conference. She has participated in key events such as ISBE 2022 and AM2024, focusing on entrepreneurial opportunity and inclusive enterprise. Her professional affiliations include the Higher Education Academy and the British Academy of Management.

Labs and Research Groups: She is an active member of two Research Excellence Groups at the University of Brighton: (1) Business and Economic Change, and (2) Digital Innovation and Transformation, which reflect her interdisciplinary research agenda.