معرفی
Madeline Tan is a Senior Lecturer in Marketing and Enterprise at Hertfordshire Business School, serving as the Sustainability and Social Enterprise Lead. She holds an MBA from the University of South Australia (2008) and has served as a School Governor at Howe Dell Primary School (2015–2019). Her research focuses on embedding sustainability principles into business education, leveraging technology-enhanced learning, and customer behavior analysis.
Research interests include curriculum development for sustainability in UK higher education institutions (UK HEIs), gamified learning platforms like Actionbound, and data-driven strategies for customer retention. She leads the SEEDLING project (2025–2026), which explores sustainability education and behavior change through experiential learning.
Her recent publications address sustainability integration in business curricula and collaborative learning tools. She has contributed to studies on customer churn management in telecommunication sectors. Grants include a focus on sustainable behavior through educational innovation. No formal student advisees are listed, though her projects involve collaborative research teams.
Labs/Teams: Co-Investigator in the SEEDLING project, collaborating with Dr. D. Ong, Prof. A. Osmond, and Dr. N.H. Phan to advance sustainability education initiatives.
