Sofia Reino

Sofia Reino is a Senior Lecturer in Tourism Management at the University of Hertfordshire, UK, affiliated with the Hertfordshire Business School. She is part of the Enterprise and Value Research Group and Sustainability Research Group. She holds a Ph.D. from Queen Margaret University, Edinburgh, where she developed an Assessment Framework for eTourism Capability in Scotland.

Education:

• Ph.D. in Tourism Management, Queen Margaret University, Edinburgh

Research Interests:

Her work focuses on the application of Information and Communication Technologies (ICT) to enhance competitiveness in tourism and accommodation sectors. Key areas include online reviews, hotel ratings, e-tourism, and sustainability. She explores consumer behavior in digital environments, marketing strategies, and the adoption of innovative technologies in hospitality.

Publications:

Her recent work addresses challenges like integrating online scores into hotel rating systems, ethical issues in hotel advertising, and leveraging social media for tourism marketing. She has also analyzed technology adoption barriers in hotels and frameworks for evaluating e-tourism capabilities.

Grants & Awards:

No scientific awards or grants are explicitly mentioned.

Advising & Teams:

No students are listed. She collaborates within research groups focused on enterprise, value, and sustainability in tourism.

Labs/Teams:

Active in the Enterprise and Value Research Group and Sustainability Research Group at the Hertfordshire Business School.