معرفی
Madeleine Marcella-Hood is a Senior Lecturer and Research Degrees Coordinator at Gray's School of Art, Robert Gordon University in Aberdeen, Scotland. She serves as Head of Stage 1 for the BA (Hons) Fashion Management program and is recognized as a Senior Fellow of the Higher Education Academy (SFHEA) for her leadership in teaching practices and subject expertise in fashion management and media.
Dr. Marcella-Hood's research focuses on fashion communication and identity, particularly examining how fashion influences contemporary culture and identity formation in digital contexts. Her work extensively analyzes Scottish fashion identity through social media platforms, with Instagram serving as a primary research context for exploring national identity construction.
Her publication record demonstrates consistent scholarly output across fashion studies, media, and cultural studies, with recent work examining beauty trends, sustainable fashion communication, and foodstagramming phenomena. Her research employs primarily qualitative methodologies, with expertise in visual research methods and innovative approaches like self-curated photo elicitation.
- IFFTI initiative award for PhD research (2019)
- Senior Fellow of the Higher Education Academy (SFHEA)
As Research Degrees Coordinator, Dr. Marcella-Hood supervises doctoral students in media and fashion-related topics, welcoming applications in fashion business, social media marketing, creative industries, and Scottish identity studies. Her teaching encompasses fashion business, communication, creative project management, and research methods within the creative disciplines context.
Dr. Marcella-Hood's work bridges academic research with practical applications in fashion education and industry, particularly through her investigations of sustainable fashion communication and the impact of social media on contemporary fashion culture.
