معرفی
Lucy Cokes is a Senior Lecturer at Falmouth University's School of Communications, specializing in Creative Advertising and Marketing Communications. She combines academic leadership with extensive industry experience, having founded and led a successful digital marketing agency (Neutralize/Guava/NetBooster) before transitioning to higher education. Her roles include leading the 'Behaviour Change for Good' modules and founding the in-house agency 'BE good' to manage live projects. Lucy holds a BSc from King’s College London (1997), a Professional Diploma in Marketing (2014), and a PGCHE (2018).
- Education:
- BSc, King’s College London (1997)
- Professional Diploma in Marketing, Chartered Institute of Marketing (2014)
- PGCHE, Falmouth University (2018)
Her research focuses on pedagogical innovation, particularly the use of live briefs to enhance equity and employability. She explores embedding UN Sustainable Development Goals in curricula and behavioral science applications for societal challenges. Recent projects include analyzing laundry habits through search data and social media trends, and leading campaigns against domestic violence. Lucy is a Fellow of Advance HE and has received accolades such as the Young Business Person of the Year (2006) and Deloitte Technology Fast 50 recognition (2005).
Teaching spans courses like Creative Advertising BA/Master’s, Marketing Communications, and Media Production. She consults for Cornish businesses via Launchpad Futures and collaborates with organizations like Ecover, English Heritage, and Citizens Advice Cornwall on live campaigns. Her podcast series examines integrating sustainability into education, while her 'CACHE lectures' address behavioral change for societal good.
