Kevin Rothermel

Kevin Rothermel is a Professor at the Virginia Tech Brandcenter, where he teaches strategy and creative brand management. Prior to academia, he worked at leading agencies including The Martin Agency, Eleven Inc., Modernista, and McKinney, driving creative strategy for global brands like Apple, Microsoft, and Cadillac. He graduated from the Brandcenter (Strategy, 2006) and now contributes to shaping the next generation of marketing professionals.

Education:

• Virginia Tech Brandcenter, Strategy (2006)

Research Interests: Focuses on integrating digital innovation with traditional brand strategy, emphasizing creativity and data-driven approaches in advertising. His work bridges agency experience with academic instruction to prepare students for modern marketing challenges.

Teaching & Industry Contributions: Known for blending real-world agency insights with academic rigor, he has mentored students through projects recognized internationally, such as the D&AD New Blood Awards-winning "Adobe: Scan to Revolt" campaign. His career spans over a decade in strategic creative leadership for top-tier brands.

Personal: Enjoys disc golf, good coffee, and hot salsa. Lives in Richmond with his wife (a Brandcenter alum) and their two children and golden doodle.