معرفی
Louise Canning is an Associate Professor of Marketing at KEDGE Business School, where she contributes significantly to the Marketing department's academic and research activities. With over two decades of experience in higher education management in the UK, she brings substantial expertise to her role while maintaining active research and teaching commitments.
Dr. Canning earned her PhD from UWE Bristol in 1999, establishing a strong foundation for her academic career that has spanned more than two decades. Prior to her academic career, she enjoyed success in international sales and marketing, providing practical industry experience that informs her teaching and research approach across various marketing disciplines.
Louise Canning's research primarily focuses on business-to-business marketing, with particular emphasis on adaptation, communication, and sustainability within business relationships. Her work explores the interface between business and consumer markets, especially in the context of waste management and circular economy initiatives. She has made significant contributions to understanding network capabilities, coopetition dynamics, and radical innovation in challenging markets including the death care industry. Her research often bridges theoretical marketing concepts with practical sustainability challenges, creating valuable insights for both academic and business communities.
Her recent publications reveal a consistent trajectory of high-impact research in leading international journals. Canning has published extensively in Industrial Marketing Management, Journal of Business and Industrial Marketing, and sustainability-focused journals like Ecological Economics and Journal of Cleaner Production. Her work demonstrates a strong interdisciplinary approach connecting marketing theory with sustainability science, innovation studies, and consumer behavior research. Notably, she has maintained productive research partnerships resulting in multiple co-authored publications examining entrepreneurial networks and strategic capabilities.
Louise Canning has taught and mentored students across various marketing topics including business-to-business, global, services, and strategic marketing, as well as relationship management. Her extensive industry experience prior to academia provides valuable practical context to her teaching approach. She has co-authored multiple editions of the textbook "Business to Business Marketing" with Brennan and colleagues, demonstrating her commitment to marketing education and knowledge dissemination across different institutional contexts.
