Louise Canning

Dr. Louise Canning is Associate Professor of Marketing at KEDGE Business School, holding a PhD from UWE Bristol (1999). With over 20 years of UK higher education management experience and a prior career in international sales, her work bridges academic and practical marketing insights.

Her research explores:

• Business-to-business relationship dynamics
• Sustainability in inter-firm communication
• Consumer-market interfaces for disposal practices
• Circular economy implementation

Recent publications (2016-2025) demonstrate strong thematic focus on:

• Entrepreneurial networks and emotions
• Healthcare social media strategies
• Resource efficiency metrics
• Ethical innovation frameworks
• Radical business model transformations

She actively teaches and supervises students in business-to-business, global, services, and strategic marketing. Her industry background enriches curriculum development and student mentorship.