Louis Cohen

Louis Cohen is an Adjunct Assistant Professor at the Leonard N. Stern School of Business, New York University, where he teaches undergraduate and graduate courses in Digital Marketing and Social Media Strategy. He also lectures at Baruch College and Yeshiva University, bringing real-world insights from nearly three decades in B2B and B2C marketing.

His academic work is deeply informed by his industry leadership as Director, Digital Marketing & Demand Generation COE Leader, Americas (Chief Digital Officer) at EY, with prior roles at Citi, Microsoft, and Wolters Kluwer.

• B.S. in Industrial Management & Entrepreneurship, Carnegie Mellon University
• MBA, Baruch College

Louis Cohen’s research and teaching focus on digital transformation in marketing, emphasizing data-driven decision-making, AI integration, and omnichannel strategies. His courses blend academic frameworks with hands-on learning, using case studies, live simulations, and guest speakers to bridge theory and practice in modern marketing.

Although no formal research publications are listed, his professional influence spans digital strategy, marketing technology, and internal communications enablement, reflecting a strong applied focus in today’s evolving digital economy.

Professional Recognition:

• Gramercy Institute
• Direct Marketing Association (DMA)
• American Marketing Association (AMA)
• Marketing EDGE

Louis Cohen mentors students through experiential learning and industry engagement, preparing them for leadership roles in digital marketing. While no formal advising or grant history is detailed, his classroom impact is significant through real-world application and connections to top-tier firms. He is also active in shaping digital strategy at the enterprise level, influencing both academic curriculum and industry practices.