معرفی
Dr. Loes Janssen is an Assistant Professor in the Department of Communication and Cognition at Tilburg University's School of Humanities and Digital Sciences. Her research focuses on understanding how persuasive communication in marketing and health contexts influences consumer and audience behavior, particularly through the lens of self-regulation mechanisms. She examines the effectiveness of strategies used by social media influencers to promote healthy behaviors, such as safe sex practices and dietary habits. Her work bridges social psychology and communication science, emphasizing the interplay between message design and receiver characteristics.
Key research areas include influencer communication dynamics, health campaign effectiveness, and the application of virtual reality (VR) technologies to simulate health consequences. Notable contributions include studies on how influencers shape health attitudes and the use of full-body illusions in VR to promote healthier snacking choices.
Dr. Janssen has presented at major conferences such as the European Communication Science Event and the Etmaal van de Communicatiewetenschap, and her work has been published in journals like Computers in Human Behavior. She has received recognition for her innovative research, including an award for her work on influencer endorsements in advertising.
