Lluís Codina Bonilla

Lluís Codina Bonilla is an Associate Professor at the Department of Communication of Pompeu Fabra University. He serves as Academic Director of the UPF Barcelona School of Management and Director of the Unitat de Suport a la Qualitat i la Innovació Docent (USQUID) within the Faculty of Communication. His roles include overseeing several online academic programs, including the Master's in Search Engines, UX Design, and Online Marketing. He is actively involved in advancing educational innovation and digital media research.

His research focuses on digital media analysis, SEO/SEM strategies, academic communication, and user experience design. Recent work explores trends in cyberjournalism, audience engagement, and content curation. He has contributed to over 40 articles and authored books on topics like web quality assessment and algorithmic impacts on journalism.

His professional activities include participation in international congresses and editorial roles in journals. He leads initiatives to enhance academic visibility and ethical standards in digital scholarship. His work bridges theoretical research with practical applications in media sustainability and digital transformation.