معرفی
Carlos Lopezosa García is an Associate Professor at the Communication Department of Pompeu Fabra University in Barcelona, Spain. He is an active researcher in the DigiDoc Group, focusing on digital communication and web visibility. His academic journey includes a Degree in Journalism from CEU Cardenal Herrera, a Master in Journalism and Dissemination from Complutense University of Madrid, and a Doctorate in Communication from Pompeu Fabra University.
His research interests center around digital journalism, web visibility and cybermedia, new journalistic formats, SEO, YouTube optimization, and the intersection of artificial intelligence with media practices. Lopezosa has developed expertise in Search Experience Optimization (SXO), which combines SEO with user experience considerations to improve content visibility.
His research output shows a clear evolution from traditional SEO studies toward the integration of AI in journalism and communication research. The most recent publications demonstrate his growing focus on AI applications in media, including the use of ChatGPT for qualitative research, analysis of AI-generated content, and the impact of generative AI on information ecosystems. His work bridges technical SEO expertise with critical analysis of media practices in the digital age.
- Project "Narración interactiva y visibilidad digital en el documental interactivo y periodismo estructurado" (RTI2018-095714-B-C21) funded by the Ministry of Economy and Competitiveness
- Project "MIRONINS – Redesign of the cultural experience of visiting a museum through transmedia narrative, gamification and new technologies" (COMRDI18-1-0009) funded by ACCIÓ program, Generalitat de Catalunya
- Project "Parámetros y estrategias para incrementar la relevancia de los medios y la comunicación digital en la sociedad: curación, visualización y visibilidad (CUVICOM)" (PID2021-123579OB-I00) funded by MICINN, Ministry of Science and Innovation (Spain)
Lopezosa maintains an active presence in academic circles with profiles on ORCID, Google Scholar, ResearchGate, and Academia.edu. His work has practical applications for media organizations seeking to improve their digital visibility while maintaining journalistic integrity in an era of algorithmic content distribution and AI-generated information.
