Carlos Lopezosa

Carlos Lopezosa is a Visiting Professor at the University of Barcelona (UB) under a Margarita Salas postdoctoral fellowship. Previously, he held an Associate Professor position at the Pompeu Fabra University (UPF), where he taught across the Faculty of Communication, including Journalism, Advertising, and Audiovisual Communication. He also coordinated the Online Master's in SEO/SEM at the Barcelona School of Management (UPF). His research focuses on web visibility strategies (SEO, voice search, social media curation), qualitative methodologies (systematic reviews, semi-structured interviews), and AI applications in digital journalism.

He is affiliated with the UB's Faculty of Information and Audiovisual Media, contributing to research groups like Professorat GIDD. His work bridges academic research with practical media strategies, emphasizing ethical AI integration and algorithmic transparency. Key research areas include news curation, AI-driven data analysis, and digital media ethics.

Lopezosa has published extensively in journals like Future Internet, DOXA Comunicación, and El Profesional de la Información, with over 50 peer-reviewed articles since 2018. His current projects explore AI's role in newsrooms, Google News algorithms, and multidimensional journal evaluation frameworks.

• Education: Doctor in Information Sciences
• Research Interests: SEO strategies, content curation, AI in media, systematic reviews
• Grants: Margarita Salas Postdoctoral Fellowship (UB)

His work often addresses challenges in digital media visibility, ethical AI implementation, and the evolving role of algorithms in news dissemination. Lopezosa collaborates with institutions like the CRICC research center and frequently presents at international conferences on digital media trends.