Lise Heroux

Dr. Lise Heroux is a SUNY Distinguished Service Professor at the School of Business & Economics, SUNY Plattsburgh, where she has taught since 1987. She specializes in integrating real-world applications into courses such as procurement and international marketing, emphasizing service learning. Her teaching methods involve students working with real clients and organizations, particularly in tourism across the Canada–U.S. border. She has been recognized for her teaching excellence with prestigious awards and was promoted to full Professor in 2002 and SUNY Distinguished Service Professor in 2016.

Research & Teaching Focus: Dr. Heroux's work bridges academic theory and practical experience, prioritizing hands-on learning. Her courses include procurement strategies, international marketing, and entrepreneurship, with a focus on service-oriented projects that enhance student resumes and career readiness.

Awards:

• Chancellor’s Award for Excellence in Teaching (1998)
• Outstanding Teaching through Service Learning Award (2003)

Advising & Grants: While no specific grants are listed, Dr. Heroux strongly advocates for student internships and experiential learning to prepare students for marketing careers. She emphasizes SUNY Plattsburgh's role in providing opportunities for a superior business education.