Lisa O'Malley

Professor Lisa O'Malley is affiliated with the University of Limerick as a faculty member in the Department of Management & Marketing. She has held academic positions at the University of Nottingham, Cardiff University, and the University of Glamorgan, with ongoing roles indicated by the ellipsis markers (→ …) in her profile. Her career spans over three decades, with research activity documented from 1993 to 2025.

• Education: PhD from Nottingham Trent University, MBS, and B. Business Studies from prior institutions

Research Interests:

• Relationship Marketing
• Marketing Leadership
• Critical Marketing
• Interpretive Consumer Research
• Advancing the Sustainability Agenda through Market Partnerships
• Mainstreaming the Circular Economy

Research Trends: Her recent work focuses on place branding ambiguity (e.g., Wild Atlantic Way), stag tourism dynamics, university-industry collaboration frameworks, and critical pedagogies in marketing education. Publications appear in high-impact journals like Marketing Theory, Journal of Business Ethics, and Annals of Tourism Research.

Scientific Awards:

• Recipient of multiple Teaching Excellence awards

Advisory Roles: Currently serves as Deputy Chair of the Academy of Marketing and sits on editorial boards for Journal of Marketing Management, Marketing Theory, and other leading journals. She leads an EPA-funded multidisciplinary project on circular economy mainstreaming.