Lisa Märcz

Lisa Märcz is a doctoral assistant and researcher at the Faculty of Communication, Culture and Society, University of Italian Switzerland (USI), affiliated with the Institute of Marketing and Corporate Communication (IMCA). She coordinates and teaches in programs including the Marketing BA, Critical Consumer Behavior MA, and International Tourism Marketing MA, under Prof. Michael Gibbert’s supervision. Additionally, she contributes to the World Challenges Program (WCP) and the Intercultural Communication and Sustainable Economy (ICSE) specialization.

• Research Focus: Human-nonhuman relations, wildlife management, animal agency, cultural anthropology, sustainability, and ethnographic fieldwork.
• Education: Biosciences, cultural anthropology, and American studies in Germany (Rostock, Mainz) and Switzerland (Zurich, Bern).
• Current Projects: Human-wolf realities in Switzerland/Northern Italy, relationships between consumers and nonhuman agricultural products.