Monica Mendini

Monica Mendini is a Lecturer at the Università della Svizzera italiana (USI) and a Lecturer-researcher at the University of Applied Sciences and Arts of Southern Switzerland (SUPSI). She holds a PhD in Communication Sciences from USI, funded by the Swiss National Foundation, with a visiting period at San Diego State University. Her research focuses on branding, cause-marketing, and consumer well-being.

Education:

• PhD in Communication Sciences (USI), funded by Swiss National Foundation
• Visiting scholar at San Diego State University

Research Interests: Monica's work explores cause marketing strategies, consumer-brand relationships, and the intersection of marketing practices with consumer well-being. She also investigates communication dynamics in marketing contexts.

Awards: None explicitly listed beyond PhD funding.

Advising & Grants: No student advising or grant details provided in the text. She previously worked at USI's Institute of Marketing and Communication Management (IMCA).

Labs/Teams: Affiliated with the Institute of Marketing and Communication Management (IMCA) at USI's Lugano Campus.