Michael Gibbert

Michael Gibbert is a Full Professor of Marketing at the Institute of Marketing and Communication Management (IMCA) at the Università della Svizzera italiana (USI). He holds a PhD and MSc in Business Economics from the University of St. Gallen (Switzerland) and the University of Stellenbosch (South Africa). Previously, he served as Associate Professor at Bocconi University (2003-2010), Post-Doctoral Researcher at Yale University (2002-2003), and Research Assistant at INSEAD (2000-2002). His research focuses on innovation management, strategic marketing, firm theory, and qualitative research methodologies, with an emphasis on sustainability and consumption patterns. He is affiliated with the Center for Climate Finance and Sustainability (CCFS) and IMCA.

• Education:
• PhD in Business Economics, University of St. Gallen
• MSc in Business Economics, University of Stellenbosch
• Roles:
• Full Professor, USI
• Center for Climate Finance and Sustainability (CCFS)

His work explores innovation development, sustainable production, and consumer behavior, integrating theoretical frameworks with practical business applications. He has authored/co-authored multiple volumes and articles in these domains.