معرفی
Lisa Low is an Associate Professor of Practice in Public Relations & Strategic Communication Management at Texas Tech University's College of Media & Communication. She specializes in digital PR strategies, social media, and emerging media technologies. Since 2007, she has led institutional digital marketing initiatives, including alignment of earned media with social/owned platforms, and managed user-generated content strategies involving smartphone apps, iTunes U, Twitter, Facebook, and YouTube.
Her research focuses on collaborative projects with faculty and students exploring social media dynamics. She teaches courses such as Digital Public Relations Strategy, PR Content Development, and Advanced Social Media Practice. Low has extensive experience in strategic communications, bridging technology and media practices.
No specific scientific awards or grants are listed, though her professional contributions include pioneering digital media strategies at Texas Tech. She collaborates closely with the Office of Communications & Marketing's Web & Emerging Media team to execute innovative media projects.
