معرفی
Lisa Källström is an Assistant Professor in Business Administration at Kristianstad University's Faculty of Economics. Her research focuses on co-creation of value and stakeholder collaboration, bridging place marketing and public management. As a Merited Teacher since 2021, she leads the International Marketing specialization in the Economics program, emphasizing the integration of research, teaching, and community collaboration.
- Faculty affiliation: Faculty of Economics, Kristianstad University
- Research platforms: Health in Collaboration, Business Development in Collaboration
- Leadership roles: Project Leader for multiple educational development initiatives
Her research explores inclusive place marketing processes, citizen dialogue, and inter-organizational municipal collaboration. Recent work examines crisis management in place branding and pedagogical innovations like design thinking integration in education.
Scientific contributions and awards include:
- Merited Teacher (2021)
- Member of Frontiers in Marketing editorial board
- 60+ publications including articles on stakeholder participation (50%), place branding (100%), and co-creation (43%)
- Active in 13 projects since 2020 focusing on educational development and collaborative research
As Business Manager for the Research Platform for Business Development in Collaboration, she drives initiatives connecting academic research with practical applications through capstone projects and real-life case studies.
