معرفی
Linda French is a Lecturer in Marketing at the Tasmanian School of Business and Economics (TSBE), University of Tasmania. She has built her academic career at the same institution, where she teaches and conducts research in marketing, with a strong focus on strategic reputation management within non-traditional organizational forms such as episodic event organizations. Her work bridges marketing theory and practice in contexts ranging from festivals to hospitality and not-for-profit sectors.
- PhD, University of Tasmania, 2014
- BCom (Hons), University of Tasmania, 2001
- BBA (Tourism Management), University of Tasmania, 2000
- Advanced Diploma of Tourism, Drysdale Institute of TAFE, 1999
Linda's research centers on strategic reputation management, corporate reputation, and integrated marketing communications (IMC), particularly in event-based and cultural organizations. Her work explores how reputation is built and sustained in temporary or episodic organizations like festivals and motorsport events. She also investigates knowledge management in the hospitality sector, especially in China, and sustainability practices in the event industry. Her research aligns with the University of Tasmania’s theme of Creativity, Culture and Society.
Her recent publications show a consistent trajectory in understanding reputation dynamics in embedded festival contexts, sustainability in event management, and strategic communication in not-for-profit institutions. Her work often involves collaborative research with scholars like M. Wickham and T. Fiedler, and frequently employs qualitative and case study methodologies.
Linda has received no explicitly mentioned scientific awards, but her publications have garnered consistent citations, particularly in the event management and marketing communications domains.
She has supervised two PhD candidates to completion: Timothy Ian Donnelly, whose research focused on strategic social sustainability in community housing, and Irtaza Ali Nemati, who explored service innovation in cultural contexts. Linda has also coordinated major programs such as the Bachelor of Business Administration and its Tourism Management specialization. Her teaching expertise spans foundational and advanced marketing units, including Principles of Marketing, International Marketing, and Marketing Communications, delivered across domestic and international campuses in both face-to-face and distance modes.
Linda is actively involved in research teams and collaborative projects, particularly within the marketing and event management domain. She has contributed to knowledge development in culturally bounded service innovation and has worked on consultation reports for real-world events like the Cygnet Folk Festival. Her engagement with professional practice is reflected in her membership with the Australian Marketing Institute.
