Mary McGuckin

Mary McGuckin is a Lecturer in Strategy & Tourism at the Department of Marketing, Tourism & Sport, Atlantic Technological University. She also serves as Principal Investigator at the Centre for Research in Social Professions (CRiSP). Her research focuses on literary festivals as cultural and sustainable tourism assets, with emphasis on Ireland's cultural heritage and the UN Sustainable Development Goals.

Education background not explicitly stated in text but inferred through academic role. Research interests include event management, cultural tourism, and digital storytelling applications in festivals.

Publications span 2012–2024, emphasizing festival management, marketing strategies, and sustainability frameworks. Recent work highlights digital innovation in cultural events and the role of festivals in community development.

• 2024 Irish Academy of Management Prize for contributions to Marketing Management and Tourism.

Active in academic networks including the European Cultural Tourism Network and Irish Academy of Management. Research outputs include conference papers, journal articles, and commissioned reports on cultural event management.

Labs/Teams: Affiliated with CRiSP, focusing on social professions research. Future work likely explores digital tools for cultural preservation and sustainable event practices.