معرفی
Liisa Ovaska is a Doctoral Researcher affiliated with Tampere University's Faculty of Communication Sciences and Department of Communication Sciences. Her research focuses on audience engagement in datafied journalism, media analytics, and the evolving dynamics between news organizations and their audiences. She explores topics such as audience metrics, Finnish media professionals' emotional labor, and the transition from print to digital journalism.
Her work bridges theoretical and applied research, with a particular emphasis on the Finnish media context. Key contributions include analyses of data-driven decision-making in newsrooms, the role of audience data as a disruptive innovation, and comparative studies of print vs. digital newspaper consumption.
Recent activities include presenting at international conferences (e.g., on audience data utilization and newsroom management) and media appearances discussing the future of print journalism and audience relationships. She collaborates with institutions like Roskilde University and maintains an active academic network in Nordic and European media studies.
