Ulrika Andersson

Ulrika Andersson is an Assistant Professor in Journalism, Media and Communication at the University of Gothenburg’s SOM Institute. She holds a Ph.D. from 2009, focusing on journalists' audience approaches, and has been active in academic roles since 2002. Her research emphasizes audience orientation in journalism, public trust in media, and newsroom management dynamics. She manages the Swedish Newspaper Research Programme (since 2015) and the Journalism Panel (since 2017), and supervises three doctoral students. Key research areas include media use patterns, organizational journalism, and public service media trust. Recent publications analyze media trust dynamics, EU public opinion, and democratic implications of media consumption. Her work bridges quantitative methodologies with organizational leadership in newsrooms.

Education: Ph.D. in Journalism and Mass Communication (2009), followed by academic roles including Assistant Professor since 2015. Teaching focuses on quantitative methods, leadership in newsrooms, and thesis supervision.

Research interests span journalist-audience interaction, media trust erosion, and the evolving role of public service media. She explores how newsroom management intersects with journalistic professionalism and how media reports on research misconduct shape societal trust in science.

Her articles highlight trends such as ideological shifts in media trust, post-pandemic media usage, and the resilience of public service institutions. Collaborations include co-authoring works on EU policy communication and societal uncertainty.

Advising and grants: Active in mentoring doctoral researchers, though specific grant details are not provided. Coordinates large-scale research initiatives like the SOM Institute’s national surveys on media and public opinion.

Labs/teams: Leads the Swedish Newspaper Research Programme and the Journalism Panel, which track media consumption and professional practices nationally.