Leonidas Efthymiou

Dr. Leonidas Efthymiou is an Associate Professor specializing in digital transformation impacts on service industries. His research examines blockchain integration, AI applications in hospitality, and sustainable tourism models. Recent EU-funded projects include BLOCK4SME (blockchain for SMEs) and INSTANT (intelligent staffing platforms for hotels).

Publications focus on technology adoption barriers and workforce digitization strategies, particularly examining Industry 4.0 implementation in Mediterranean tourism economies.