Lena Christiaans

Lena Christiaans serves as Professor and Program Director for the Bachelor's degree in Communication and Event Management at the School of Management, IST University of Applied Sciences since July 2020. She brings extensive industry experience from Henkel AG & Co. KGaA where she led global communications, employer branding, and change management initiatives for major transformation projects.

Her educational background includes:

• Diploma in Language, Business and Cultural Studies, University of Passau (2006)
• Doctorate in International Employer Brand Management, University of Hohenheim (2012)

Prof. Christiaans' research centers on corporate communications strategy, employer branding, and event management. Her doctoral work employed multilevel analysis to examine national and individual influences on European students' employer preferences, developing practical frameworks for global employer brand implementation. Her industry experience in corporate branding and live communications directly informs her academic focus on integrated communication strategies.

While her professional background includes managing global teams and high-profile corporate events, the available information does not specify current academic advising activities, research grants, or laboratory affiliations.