Melanie Diermann

Prof. Dr. Melanie Diermann is a Professor of Marketing at the IST School of Management, affiliated with the Department of Communication and Economics at the IST University of Applied Sciences for Management. She leads the Bachelor's degree program in Online Marketing and Marketing Management, integrating her expertise in strategic communication and political science.

• Doctoral degree in comparative political communication
• Over 10 years of experience in strategic communication for think tanks and companies
• Focus on research funding, public relations, and business management

Her research spans Marketing, Strategic Communication, and Sustainable Development, with recent work analyzing AI applications in marketing, employer branding, and municipal branding strategies. Her publications reflect interdisciplinary approaches combining business, political communication, and urban studies.

Recent articles highlight trends in digital marketing (e.g., AI integration) and municipal branding for sustainable governance. These works emphasize participatory strategies, technological innovation, and long-term brand development in both corporate and public sectors.