Anna-Lena Büker

Anna-Lena Büker serves as a Research Associate at Ostwestfalen-Lippe University of Applied Sciences (2024–present) while pursuing doctoral studies in AI in Communication Design. She concurrently works in the AI+Marketing Department at Weidmüller Interface GmbH & Co. KG on global marketing initiatives. Previously, she held roles as Art Director at TERRITORY GmbH (2013–2018) and completed teaching assignments in Web Design and Graphic Design at her university in 2016.

Her academic background includes:

• Master of Arts in Interdisciplinary Media Studies (Bielefeld University, 2013–2018), thesis on Visual Digital Brand Storytelling
• Bachelor of Arts in Media Production (Ostwestfalen-Lippe University of Applied Sciences, 2009–2013), thesis on business concepts for the startup 'Medienbude'

Her research explores the critical balance between human creativity and machine precision in AI-assisted communication. She investigates practical applications of AI in digital branding, media production, and marketing strategy, emphasizing how human intelligence guides technological implementation. Her work spans digital humanities and music informatics, focusing on tangible corporate integration rather than purely theoretical frameworks.

Through KreativInstitut.OWL in Detmold, she contributes to projects including Hermann meets AI (historical AI applications), POS tuning, Fact Up (fact-checking tools), and sonification initiatives. These efforts demonstrate her commitment to translating academic research into real-world solutions across augmented reality, digital media production, and AI-driven marketing.