Laura Falco

Laura Falco is a Professor of Marketing and currently serves as the Interim Assistant Chief Academic Officer and Dean of the School of Business at Roberts Wesleyan University. She joined the Division of Business faculty in 2006 and has held key leadership and teaching roles since.

Educational Background:

• D.B.A. in Marketing, Anderson University
• M.S. in Management, Roberts Wesleyan University
• B.S. in Business Administration, Houghton College

Her research focuses on the intersection of consumer self-image and brand perception, particularly within higher education institutions. She investigates how internal marketing orientation influences employee attitudes and brand behavior, and compares institutional versus athletics branding among internal stakeholders. These interests reflect a deep engagement with branding dynamics both externally and internally in academic settings.

Though no recent publications are listed in the provided text, her research agenda suggests ongoing contributions to marketing theory and practice in educational and organizational contexts.

Scientific Awards:

• Outstanding Faculty Member Award (MSL 56)
• Outstanding Faculty Member Award (MSL 64)
• Outstanding Faculty Member Award (MSMK 1)
• Outstanding Faculty Member Award (MSMK 3)
• Outstanding Faculty Member Award (MSMK 6)

Dr. Falco has advised numerous graduate and undergraduate students through her teaching in strategic marketing and consumer behavior courses. While specific grant funding is not mentioned, her administrative leadership and faculty recognition suggest active involvement in academic programming and curriculum development. She also contributes to institutional service through her role on the board of directors at The Father’s House in Chili.

There is no mention of a formal research lab or team, but her leadership in the School of Business indicates oversight of academic teams and faculty development initiatives.