Laura Ebbinghaus

Laura Ebbinghaus is a Senior Research Associate at the Lucerne School of Business (HSLU), affiliated with the Institute of Communication and Marketing (IKM). Her work focuses on sustainability marketing, consumer behavior during crises, and intercultural communication. She holds a Master of Science in International Marketing Management from the University of Leeds (2020) and a Bachelor of Arts in Economics from the University of Basel (2016). Her doctoral studies at HHL Leipzig Graduate School of Management explore marketing management and sustainability.

Key research interests include sustainable consumer behavior, crisis communication, and agile project management. Her projects analyze how crises like the pandemic impact eco-friendly consumer choices and sustainability engagement. Notable works include longitudinal studies on post-corona consumer trends and Switzerland’s sharing economy landscape.

Awarded the Masters in Marketing Excellence Scholarship (2016), she actively contributes to the Akademische Marketinggesellschaft. Her publications span peer-reviewed reports and blogs analyzing topics like winter cycling promotion and sustainability in service organizations. She also brings professional experience in corporate responsibility at Helvetia Versicherungen and marketing research roles.